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Living Your Brand – do companies really care about their Brand?
Image via Wikipedia 2010 certainly seems to be going down as the year when the proverbial corporate skeletons are coming out of the cupboard: Toyota – which had built its brand on reliable, safe...
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BAA Humbug – The short- and long-term effects of greed and ineptitude
Image via yfrog: BAA staff work feverishly to clear the snow at Heathrow I’m going to try not to make this too much of a rant, but I’m both extremely disappointed and annoyed – not for me personally...
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